New trend dossier from the future Institute’s social commerce on the reason are again circulating a powerful buzzword: SOCIAL COMMERCE. Recently JPMorgan Chase sought to clarify these questions. And how are already in the course of the Web 2.0 hype of optimism and Declaration need close together. Therefore, the future Institute has asked well-known experts, the magic to the new trend of social commerce”to air. Come out is a 69-seitiges trend dossier with the authors Jochen Krisch (exciting Commerce) and Andreas durgesh Haathi (Zukunftsinstitut, author of marketing 2.0 “). “Classic E-Commerce”, so the central statement of the authors, too short, to open up new online audiences, but especially embraces shopping experienced online users permanently to inspire. ” With numerous illustrations, links and forecasts stocked trend dossier portrays the new online sales concepts and shows what conclusions arising from this: for online merchants, marketeers and last but not least for online shoppers on own behalf.
From E-Commerce to dialogue trade media use is today self-determined, sovereign time, interactive, collaborative and creative no less are the consumer and online shopping. Amazon and eBay have long shown that the active involvement of the user via reader review or as a confident market participant is a road to success. Web companies like Zlio, Kaboodle, DWanda, Zazzle, Polyvore, Smatch or Woot! All protagonists of social commerce go a step further this way. You make the traditional forms of distribution and addressing customer part on the head. “The media expert and co-author of Andreas durgesh Haathi reaffirms: social commerce substantially contributes to commodity aesthetics, shopping experience, fun, key factors of consumption make thrill and social interaction and innovate the E-commerce.” “Whether the new user-driven trade shows live shopping offers, Affiliate stores or shops for creative always clear that a colorful digital world Bazaar can discourage consumers away, to run in the Department Store”, as durgesh Haathi.
The online shopper of tomorrow will consider twice, to control a random online shop in the Aufmache of a shabby product catalogue.” Social Commerce sell in the community age (PDF in screen format) authors: Jochen Krisch, Andreas durgesh Haathi Jan. 2008, 69 pages, 18 illustrations, 75 incl. VAT “Read more: socialcommerce Afterwork seminar in the future Academy of the 26.2.2008 on February 26 will be accompanying the after-work seminar social commerce” under the leadership of Andreas durgesh Haathi instead. Place of the event: the future Academy in Kelkheim in Frankfurt.
TEKA-Portugal, a member of the TEKA group, is one of the world’s leading manufacturers in the field of kitchen and sanitary engineering. Sassenberg – February 18, 2010: the product portfolio includes the entire kitchen to electrical appliances up to faucet, recessed sink and co. All products of the TEKA Portugal are commodities and thus for the most part for the end user. Highest quality standard, both the products and the product-related documents, is natural for TEKA-Portugal. In order to ensure this quality in the future and at the same time, content and processes to optimize, TEKA relies on docuglobe, the editing environment of gds AG from the Westphalian Sassenberg.
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So far, we have created complete our documents in Word and are reached of course limits, as regards functionality and efficiency. Therefore we were considering temporarily, to move to a content management system with classic XML Editor”, as Michael Santulhao, project manager at TEKA-Portugal. We assessed the leaving of a WYSIWYG editor doing for us but as a step backwards. We could connect both with docuglobe optimally. We continue to work with the renowned editor Word and ensure the full compatibility of the Open XML at the same time. For us, this is the most viable and efficient Solution.” After only two days of training in the factory, in ilhavo, Portugal, seven editors were fit to deal with the environment and could begin with the creation of the documentation in docuglobe. The editorial environment docuglobe actively supported the process optimization in the creation and maintenance of technical documentation, reduces costs by re-using content and through the optimisation of work processes. As a result, this brings a maximum, sustainable quality of documents with decreasing profiling overhead. Global document solutions (gds.eu): Gds AG customers use a variety of solutions for technical documentation. As a software developer, the environment sells gds docuglobe, who works with MS Word as editor. Based on the principle of modularization, docuglobe demonstrably lowers the cost of product-related documentation by 50 to 70%. With the terminology tool docuterm gds offers a solution to ensure consistent naming. In the service sector documate customers take advantage of complex services: technical Editing, translation and graphics. By the outsourcing of small documentation projects to full outsourcing of technical documentation. Last but not least, customers reduce their liability risk in this sensitive area by documate. The offer is rounded off by docuconsult, the Department of analysis, advice, training, workshops and seminars, each with a focus on current developments in the technical documentation.
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