As it can be perceived, the changes of paradigms occurred in history and geography follow of close the transformations amplest to philosophical and scientific thought. To materialize, it is interesting to leave clearly that this releitura of the marxism is not the only way for which the author looked for to value the analysis of the space. III. VISION AFTER MODERNISTA IN HISTORY AND GEOGRAPHY After? Modernismo in history is associated with the industrialization process, the changes that had occurred in the happened society of the Industrial Revolution, one of the modifications was the process of transformation of the raw material in products elaborated, as the artesanato that was developed manually. Source: mustang. Moreover, it did not have work division, the craftsman carried through alone all the stages or activities necessary to get the end item, the work also was manual, without job of machines and used only simple tools. Another posterior process of the artesanato was the manufacture that was the intermediate period of training between the artesanato and the industry that had occurred in the Europe Occidental person and its characteristics the use of simple machines and the division of the work are distinguished. In the manufacture also each worker or group of workers carried through a different task and all the tasks are complementary for the attainment of the end item.
Although it still works basically with the hands, existing few and old machines the work depend essentially on the ability of the people and not on the machines. The modern industry appeared with the Industrial Revolution and predominates in our days is characterized by a great division of the work with the consequent specialization of the worker in one determined activity, in this direction it finishes losing the idea of as if it makes the product. But the factor marcante of the industry is the job of machines that are moved by the modern forms of energy and constitute the basic elements of the production.
Later them they develop a research plan to collect given of primary and secondary sources. The collection of primary data is more careful and requires the election of a research method, the choice of a contact form, the preparation of a sampling plan and the development of a research instrument. The third stage is the implementation of the plan of research of marketing through the collection, processing and analysis of the information. The fourth and last stage is the interpretation and presentation of the results, that then are distributed to the certain controlling in the alias process, to help them to take it better decisions of marketing. If you have additional questions, you may want to visit ford. (KOTLER; ARMSTRONG, 1999, P. Credit: bobby bland-2011. 89). For Etzel, Walker and Stanton (2001), the marketing research is the development, the interpretation and the communication of the information guided for the decision that will be used in the marketing process.
Paraphrasing Kotler and Keller (2007), the marketing research effective involves the five stages. First, one defines the problem, the alternatives of decision and the objectives of the research; Second, it develops the research plan; Collection of information; Analysis of the information; Presentation and results and, finally, taking of decisions. & ldquo; … some factors count for an acceptance than less universal of the research of marketing.& rdquo;. (ETZEL, WALKER and STANTON, 2001, P.
93). As, for example, to foresee behavior he is inexact, it fails in the communication between researchers and controlling and lack of continuity. The company can carry through research of on account proper marketing or can contract third. The decision of the act of contract of third depends on the resources of the company and the capacity of its staff. Although almost all the great companies have its proper departments of marketing research, them in general they use other firms to carry through determined special stages of the research process or studies.