Not bad, still make it somewhere in the text in italics. It is desirable that page to have the outgoing hyperlinks that contain keywords that search engines is also appreciated. I started with content, because it is the most important thing, but completely forgot about the title! The page title also must contain the key phrase, even better with her start. As well, if you can do it in summaries. Typically, meta-tag corresponds to the title. It is also important because even reflected in the search results. Therefore, it must contain the key phrase, and if possible, be attractive.
It is believed that the issuance of the search engine gets 50-80 characters of the tag TITLE, so write a headline bigger does not make sense. However, little writing – too many loose -). There are cases when the meta-tag differs from the title page. For example, this is familiar to users of Blogger (blogspot). In the beginning is written the name of the site, then followed by a colon or a dash – the page title. I wrote about it in the same article, "How to increase search engine traffic to Blogger. This is not good, and the situation has to change, because if every page of the site begins with its name, you do not get that effect from the use of key phrases, which were supposed to get. The site can be called to for example, "How to make money online", and I'm writing an article on the platform Blogger, if I want to get a better return on search traffic, it will be much better if the tag starts with keyword articles, but not with the name of the site.