Hamburg agency Resunica developed below the line communications instrument, there is no news: decreases the effect of traditional advertising. Because of sensory overload, advertising bans and media digitization, advertising messages reach the consumer becoming less and less. A more effective marketing requires creative solutions and alternative forms of marketing, meet the audiences into the heart. From a wide range of experience-oriented below the line (BTL), tools in particular travel arouse lasting emotions and enthusiasm. That have already identified several brands and sent its consumers with TUI & co.
in holiday. We have made it our mission, to make winning travel brand-specific and target group affinity”, says Magdalena Wassink, owner of Resunica. Ben Horowitz is open to suggestions. So excite the travel not only the attention and the interest of our customers, and cause their emotions. “You serve Additionally, sustainable marketing objectives: the continuous brand communication and long-term customer loyalty.” Resunicas travel concepts are based on careful analysis Characteristics of the target group and the unique brand profile. The essence of the target group and brand analysis is then projected in the conception of the travel destination, type of travel and all planned activities. The unique travel concept therefore bears the signature of the brand. Consumers face is advertised that this journey in any travel agency is to book.
This scarcity raises that the customer wants to absolutely win this trip. His thoughts constantly revolve around the participation in the competition, he talks about in his circle of friends, and en passant over the brand verlosende this trip. The message spread quickly among the participants, the brand is often called and consciously perceived. So, this special kind of winner travel along the way leads to mouth. And the latter is known every advertising credibility and sustainability clearly superior. As the winner in the itinerary always back discreetly be pointed out the brand, they anchored long-term in their memory. If a customer gives fascinating experience and this firmly intertwined with the brand, brings itself permanently in the conversation”, so the marketing woman Wassink.