Social communities represent completely new possibilities as channels for innovative pharmaceutical the permanent accessibility of online communities such as Facebook, Twitter or blogs as a source of information for patients, to inform themselves of a doctor visit or completely anonymously in discussion forums second opinions to get a. More transparency for the customer, for example in relation to side effects due to the lively exchange on the Web pages. Pharmaceutical companies are to generate 2.0 applications able to communicate directly with consumers, to build trust, new customer contacts through the Web and to create a positive image of the company in this way. Accordingly promising sales opportunities for the pharmaceutical industry emerge about this communication tool, which then has the opportunity to get to know your market and customer environment, which is in turn essential for a successful marketing strategy. Not the success control course is in addition to neglect, because only so the companies have a chance from the collected Experiences to learn and correct any errors. By the same author: Michael Antonov. These online services will make more impact on marketing events over time, why should companies to tackle the modern marketing channel and inform yourself in detail about how to successfully use these platforms.