This whole process is called marketing research. Of course, enough simply to describe this process, in reality it is much more complicated, and requires at least basic knowledge of basic marketing and advertising. Label – a mechanism that should work – that mechanism to work, you first need to properly to design it, to determine what would constitute this mechanism, and whether such a mechanism is needed at all. And only after that, we can already begin to develop a visual image of this same mechanism to manufacture of parts and assembly. As a positive example here can result in one company a few years ago no one knew, only a very small number of specialists, as long as this company does not appear correctly positioned wine packaging.
Work has been done on the scope of the company's marketing strategy, architectural design and positioning of the drink on the Russian market. Were collected set of information materials. All creative idea came from the fact that it is clear to the uninitiated and the technical details of the person. This concept work on a new visual image, attracted attention, both specialists and connoisseurs drink that made him popular. And along with that of their products has become very famous in the Russian market and the company that produces this drink.
Total As you should understand from this article – the development of packaging design a fairly complex process and approach it must be serious. The customer invests in the development of the artistic image is enough money and its cost should be fully justified, it should eventually get a well-tuned operating mechanism, not useless, and executes specific goals and tasks assigned. In order to define the goals and objectives, we must prior to marketing research, understand and resolve: what, why and how. Since this article is superficial, you have to understand that after reading it in front of you opens hitherto unknown to you space marketing moves and all kinds of puzzles alcohol market, which you may have to explore possible with the help of serious literature, either through "immersion" into this area.