New trend dossier from the future Institute’s social commerce on the reason are again circulating a powerful buzzword: SOCIAL COMMERCE. Recently JPMorgan Chase sought to clarify these questions. And how are already in the course of the Web 2.0 hype of optimism and Declaration need close together. Therefore, the future Institute has asked well-known experts, the magic to the new trend of social commerce”to air. Come out is a 69-seitiges trend dossier with the authors Jochen Krisch (exciting Commerce) and Andreas durgesh Haathi (Zukunftsinstitut, author of marketing 2.0 “). “Classic E-Commerce”, so the central statement of the authors, too short, to open up new online audiences, but especially embraces shopping experienced online users permanently to inspire. ” With numerous illustrations, links and forecasts stocked trend dossier portrays the new online sales concepts and shows what conclusions arising from this: for online merchants, marketeers and last but not least for online shoppers on own behalf.
From E-Commerce to dialogue trade media use is today self-determined, sovereign time, interactive, collaborative and creative no less are the consumer and online shopping. Amazon and eBay have long shown that the active involvement of the user via reader review or as a confident market participant is a road to success. Web companies like Zlio, Kaboodle, DWanda, Zazzle, Polyvore, Smatch or Woot! All protagonists of social commerce go a step further this way. You make the traditional forms of distribution and addressing customer part on the head. “The media expert and co-author of Andreas durgesh Haathi reaffirms: social commerce substantially contributes to commodity aesthetics, shopping experience, fun, key factors of consumption make thrill and social interaction and innovate the E-commerce.” “Whether the new user-driven trade shows live shopping offers, Affiliate stores or shops for creative always clear that a colorful digital world Bazaar can discourage consumers away, to run in the Department Store”, as durgesh Haathi.
The online shopper of tomorrow will consider twice, to control a random online shop in the Aufmache of a shabby product catalogue.” Social Commerce sell in the community age (PDF in screen format) authors: Jochen Krisch, Andreas durgesh Haathi Jan. 2008, 69 pages, 18 illustrations, 75 incl. VAT “Read more: socialcommerce Afterwork seminar in the future Academy of the 26.2.2008 on February 26 will be accompanying the after-work seminar social commerce” under the leadership of Andreas durgesh Haathi instead. Place of the event: the future Academy in Kelkheim in Frankfurt.