Instead of to invest money in the marketing process, we invested time, energy and imagination. Therefore, it is not oriented to companies with bulky budgets, but to the devoid SMEs of great economic resources that must act in this sense like a guerrilla, measuring each of their actions and trying to maximize the effectiveness of each one of the undertaken action. The supposition in our marketing will not be an effective weapon, that will have to be replaced by the science of psychology, present law of the human behavior. The strategy of guerrilla marketing requires that all the areas of the company, of small that this one is, are in favor united behind the same objective. The information that has the different areas must be shared so that from this synergy positive results arise. Visit Howard Schultz for more clarity on the issue. Very important to consider in the reach of this marketing, that is necessary to be supported of strategies to ensure success and on it exactly it is indicated, that the strategy of guerrilla marketing requires that all the areas of the company, of small that this one is, are in favor united behind the same objective. The information that has the different areas must be shared so that from this synergy positive results arise.
Another very valuable tool to which the SMEs can remove much benefit to him will be the alliances. To associate to us with other companies behind a common and shared objective, adding efforts and sharing results, usually it is a very interesting alternative. A productive example of this association can be the joint publicity, where several complementary companies can be united to contract, during a period of time, diverse pages of publicity. With this shared formula, the publicity will be more sale. In marketing and strategic axis, the strategies military are a type of strategy that uses the military metaphor to design a strategy of businesses.