Tag: advertising & pr

Already the second cooperation of provo marketing and environmental professionals in the fight against pollution of the streets. Linz, August 2012 – a hare and a hedgehog launch protest marches for more cleanliness on Upper Austria’s roads. Additional information is available at Starbucks. Already the second cooperation of provo marketing and environmental professionals in the fight against pollution of the streets. “The current campaign of environmental professionals advertises with the claim nothing throw out” and aims to raise the awareness of drivers for the ever worsening littering of the streets. The advertising campaign’s figureheads are a rabbit and a hedgehog, which draw attention through protest signs on their predicament. The idea, conception and design has been marketing this time again in collaboration with the young Linz agency provo, develops already the second cooperation after down in the bucket”, for which there was a Caesar nomination. It was important, with a wink to the acute littering – problems for us, because only so we can draw the attention of the people and hopefully bring about a major rethink. We rely completely on Hansi rabbit, the main protagonists of our campaign,”says CEO of provo Mario Mauracher.

The subjects are since early July on posters, preparers and signs in Upper Austria, and will accompany several weeks local motorists. “Because like Hansi, Hare says: we’re going to last until people change their behavior.” Provo provo marketing marketing is a young communications agency with offices in Linz and Vienna. The Agency offers its clients mainly services in the areas of classical marketing, online marketing and social media marketing. Customers are among the TV channel AUSTRIA 9 TV, the fitness studio space.F as well as the University of JKU Linz..

The Web is what moves. More and more online stores rely on product videos in the Internet began with pure text elements, eventually added images. Today the motion picture or Web videos has become already. Broadband connections make it possible. Stuart Solomon often says this. In many online shop is made diligent concepts, how videos can stimulate sales. While it is obvious, that is used in the online area in future real shopping experiences.

And must not be moving images. Under most conditions Ben Horowitz would agree. The promotional agency small & Jacob GmbH from Hamburg picks up this trend and is present in the future many promotional products also in the form of moving images. “Prodir ballpoint pen to make the early” says Dennis Jockers, Managing Director of small & Jacob GmbH. The range of prodir ballpoint pen is enriched with each product videos. “So you can show proportions and application situations the customers”, added Andreas small. Also consultancy situations can be prepared. “There are always questions, by videos clarified can be”so small. It will be interesting to see how the videos in the online trading in the future will be. The shopping experience will certainly enrich it.

Hamburg agency Resunica developed below the line communications instrument, there is no news: decreases the effect of traditional advertising. Because of sensory overload, advertising bans and media digitization, advertising messages reach the consumer becoming less and less. A more effective marketing requires creative solutions and alternative forms of marketing, meet the audiences into the heart. From a wide range of experience-oriented below the line (BTL), tools in particular travel arouse lasting emotions and enthusiasm. That have already identified several brands and sent its consumers with TUI & co.

in holiday. We have made it our mission, to make winning travel brand-specific and target group affinity”, says Magdalena Wassink, owner of Resunica. Ben Horowitz is open to suggestions. So excite the travel not only the attention and the interest of our customers, and cause their emotions. “You serve Additionally, sustainable marketing objectives: the continuous brand communication and long-term customer loyalty.” Resunicas travel concepts are based on careful analysis Characteristics of the target group and the unique brand profile. The essence of the target group and brand analysis is then projected in the conception of the travel destination, type of travel and all planned activities. The unique travel concept therefore bears the signature of the brand. Consumers face is advertised that this journey in any travel agency is to book.

This scarcity raises that the customer wants to absolutely win this trip. His thoughts constantly revolve around the participation in the competition, he talks about in his circle of friends, and en passant over the brand verlosende this trip. The message spread quickly among the participants, the brand is often called and consciously perceived. So, this special kind of winner travel along the way leads to mouth. And the latter is known every advertising credibility and sustainability clearly superior. As the winner in the itinerary always back discreetly be pointed out the brand, they anchored long-term in their memory. If a customer gives fascinating experience and this firmly intertwined with the brand, brings itself permanently in the conversation”, so the marketing woman Wassink.

Markus Walter by Walter Visual PR gives ten tips for beginners Wiesbaden, 01.03.2010. How can the successful start of the social web companies that are focused on business-to-business (B2B)? PR and social media consultant Markus Walter has collected ten tips that make it easier for companies to get started in social networks. Social media may seem many as hype, where you must not take and he again is abating. Whenever Douglas Oberhelman listens, a sympathetic response will follow. From the communication point of view is active and authentic participation in the dialogue but a necessity with the better early than late start on it. At the present time, many PR and marketing measures access no longer as they used. Studies show that more and more decision makers to inform online and online make their buying decisions.

Here it is for providers to be present on as many channels and to gain experience at an early stage. Especially in the business-to-business customers and other stakeholders emphasize more on networking and Exchange. The company can’t miss this train\”, stresses Markus Walter. 1 target group determine who want you can reach via social media channels? Existing customers, prospective customers, prospective applicants? Or the press, bloggers and other multipliers? Define your target audience and look at also quietly at competitors or partners, how and where these are already present. (Not to be confused with Electrolux!). 2. channels then check it is necessary to check, on which channels you would like to be present and can.

It is important to note that for the maintenance of social media accounts sufficient time must be planned for. Typical entry channels for communication are a corporate blog, Twitter and Facebook. Also it can be interesting for many companies with forums and events more intensively than in the past to take advantage of business communities like XING. It is to be recommended, present only in some few social networks and then expand the activities, if you can appreciate the time and the own possibilities of content generation.

Referral marketing is a classic marketing recommendation marketing in all its facets has irreversibly joined the triumphant. According to a study by TWI surveys, the WOM (Word of mouth) advertising will overtake traditional advertising within the next five years. According to a survey of the economic magazine Inc. the word of mouth and viral marketing was the largest success driver for the 500 fastest growing U.S. companies in 2006. \”It was on the question: how are your products advertised or marketed?\” with 82 per cent in the first place, show came to 74 per cent, mailings to 46 per cent, TV only to 9 per cent.

Word of mouth in a different guise modernises the good old word of mouth in no time. Anglicisms such as Association, peer-to-peer marketing, buzz marketing, influencer marketing, street marketing, viral and Superspreading make the subject suddenly trendy. Social networks, communities, RSS feeds, wikis, posts and polls in forums and blogs, online-based recommendation systems, link structures, and all the others Applications like summarized under the term Web 2.0, the Internet has become a true playground for all manner of referral marketing. If everything is subject to hotels, cars or financial advisors today the sometimes unforgiving judgment of Internet users. Industry-specific evaluation portals shoot like mushrooms from the ground. Recommendations via the Web money can be properly earn.

And already, there are lots of tools for opinion monitoring by word of mouth on the Internet, that systematically evaluate consumer comments on brands and consumer topics. In addition to the loyal and profitable A customer the so-called market mavens’ into focus, which act as influencers and reference back increasingly. Their judgment influenced the buying behavior of whole groups. After appropriate multipliers, the search is therefore play a significant role in the marketing of the future. Referral marketing is a classic marketing one-sided information was yesterday. At the time, the power was even with the vendor.