Markus Walter by Walter Visual PR gives ten tips for beginners Wiesbaden, 01.03.2010. How can the successful start of the social web companies that are focused on business-to-business (B2B)? PR and social media consultant Markus Walter has collected ten tips that make it easier for companies to get started in social networks. Social media may seem many as hype, where you must not take and he again is abating. Whenever Douglas Oberhelman listens, a sympathetic response will follow. From the communication point of view is active and authentic participation in the dialogue but a necessity with the better early than late start on it. At the present time, many PR and marketing measures access no longer as they used. Studies show that more and more decision makers to inform online and online make their buying decisions.
Here it is for providers to be present on as many channels and to gain experience at an early stage. Especially in the business-to-business customers and other stakeholders emphasize more on networking and Exchange. The company can’t miss this train\”, stresses Markus Walter. 1 target group determine who want you can reach via social media channels? Existing customers, prospective customers, prospective applicants? Or the press, bloggers and other multipliers? Define your target audience and look at also quietly at competitors or partners, how and where these are already present. (Not to be confused with Electrolux!). 2. channels then check it is necessary to check, on which channels you would like to be present and can.
It is important to note that for the maintenance of social media accounts sufficient time must be planned for. Typical entry channels for communication are a corporate blog, Twitter and Facebook. Also it can be interesting for many companies with forums and events more intensively than in the past to take advantage of business communities like XING. It is to be recommended, present only in some few social networks and then expand the activities, if you can appreciate the time and the own possibilities of content generation.