Some find too complicated the social networks. Others deem unnecessary social networks. But the social media offer companies unprecedented opportunities. There are still embarrassing party pictures and meaning-free status messages, but Facebook has grown up. Increasingly dominate the exchange of useful information, the direct communication with the customer and maintaining business contacts. Also at XING, LinkedIn, Twitter, and Google + daily new business contacts, rewarding contracts awarded and presented to promising companies, and recommended. These opportunities no company should miss. Correctly used the social media offer national and international platforms for advertising.
This is not free of charge, provides directly measurable success for a relatively low use of resources. An entry in XING and LinkedIn, Facebook, Twitter and Google + is currently recommended. You can set now company pages on Facebook and XING. Google + the business pages in the near future should start. Who wants to go into the social networks, has two options: either do yourself or hire an agency. One takes time.
The one or the other rookie mistakes will happen itself. On the other hand, it has the advantage that the entrepreneur more identified with “his” social media, if he takes responsibility for the social media. Authenticity is an important factor in social networks. Therefore not underestimate the positive effect that it has on fans and followers, if the boss or the boss himself posting, splits, and twitters. The second option costs money. It is the entrepreneurs on the safe side. An experienced Agency discusses the username, the accounts and establishes advertising appealing. Each portal has its peculiarities. It begins with the profile picture. Certain formats are required, mass may be not exceeded and not below. The texts, which are available in a profile are important. And the places where the texts available. So, XING has a internal search engine. Who wants to be found at XING, must present the search engine the keywords in the right places in the profile.