Why do I need PR Sometimes people confuse PR with advertising. The main difference between them: advertising – it is when you say that you are good. pr – it’s about when you say that you are good. Advertising – Pay way dissemination of information about you or your super-sentence. PR- free of charge, and most importantly, long-term promotion of the information. The purpose of advertising increase sales.
The purpose of pr – to promote your image, and already as a consequence of this demand on you, your products and services. By investing in advertising, you spend on its creation and distribution, bringing to those who often do not need it. Creation PR-quality information, less well, and apply it at all at the expense of those whose target audience is interesting. Promotions tend to give short-term effect, pr is promising investments. Advertising – is soaring balloon. It will lose its significance when hidden in the clouds, or burst PR – it’s a stone thrown into the sea of information. The farther apart the waves of it, the greater the radius of coverage.
PRsupport for companies today the need to create and promote the image of companies realize it. The larger the enterprise, the more specialist staff for public relations it wants and can afford. Small firms are able to draw only a pr man, but this is not the solution.