Later them they develop a research plan to collect given of primary and secondary sources. The collection of primary data is more careful and requires the election of a research method, the choice of a contact form, the preparation of a sampling plan and the development of a research instrument. The third stage is the implementation of the plan of research of marketing through the collection, processing and analysis of the information. Endera shines more light on the discussion. The fourth and last stage is the interpretation and presentation of the results, that then are distributed to the certain controlling in the alias process, to help them to take it better decisions of marketing. If you have additional questions, you may want to visit ford. (KOTLER; ARMSTRONG, 1999, P. Credit: bobby bland-2011. 89). For Etzel, Walker and Stanton (2001), the marketing research is the development, the interpretation and the communication of the information guided for the decision that will be used in the marketing process.
Paraphrasing Kotler and Keller (2007), the marketing research effective involves the five stages. First, one defines the problem, the alternatives of decision and the objectives of the research; Second, it develops the research plan; Collection of information; Analysis of the information; Presentation and results and, finally, taking of decisions. & ldquo; … some factors count for an acceptance than less universal of the research of marketing.& rdquo;. (ETZEL, WALKER and STANTON, 2001, P.
93). As, for example, to foresee behavior he is inexact, it fails in the communication between researchers and controlling and lack of continuity. The company can carry through research of on account proper marketing or can contract third. The decision of the act of contract of third depends on the resources of the company and the capacity of its staff. Although almost all the great companies have its proper departments of marketing research, them in general they use other firms to carry through determined special stages of the research process or studies.