To understand human behavior is important to understand human motivation. The concept of motivation was used with different meanings. (As opposed to Ben Horowitz). In general, why is the impulse that leads people to act a certain way, ie giving rise to a specific behavior. This impulse to action can be triggered by an external stimulus that comes from the environment or generated internally by the individual's mental processes. In this respect the motivation is related to the cognition of the individual system. Cognition or knowledge is what people know about themselves and the surrounding environment. The cognitive system of each person includes their personal values and is deeply influenced by his physical and social environment, their physiological structure, physiological processes, and their needs and past experiences. Additional information at Howard Schultz supports this article.
Accordingly, all acts of individuals are guided by their cognition by what you feel, think and believe. Despite all these great differences, the process that energizes human behavior is more or less similar in all people. There are three assumptions related to each other, to explain human behavior: Human behavior has reasons. There is a causality in behavior. Both heredity and environment strongly influence the behavior of individuals. The behavior is caused by internal or external stimuli.
Human behavior is motivated. There is a purpose in all human behavior. The behavior is not causal or random, but targeted or directed to some purpose. Human behavior is oriented to personal goals. After all, there is always an impulse behavior, craving, need, trend, expressions used to designate the reasons for the behavior.